Who we are

Our website address is: https://airevalleypsych.co.uk.

What personal data we collect and why we collect it


When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.

An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: https://automattic.com/privacy/. After approval of your comment, your profile picture is visible to the public in the context of your comment.


If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.

Contact forms

We collect your name, email address, phone number and the message you write on our contact forms.


If you leave a comment on our site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.

Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.


We collect analytics via Google Analytics.  

How long we retain your data

If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue.

For users that register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.

What rights you have over your data

If you have an account on this site, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

Where we send your data

Visitor comments may be checked through an automated spam detection service.

Privacy Notice

Aire Valley Psychology are committed to protecting and respecting your privacy.

This policy sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us. Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it. By visiting www.airevalleypsych.co.uk you acknowledge to the practices described in this policy.

Who we are (the identity of the “Data Controller”) and our contact details

For the purpose of the Data Protection Act 1998 (the “Act”) and the General Data Protection Regulation (“GDPR”), the data controllers are your therapist, either Dr Samantha Masley or Dr Romy Sherlock, or our psychology associates, i.e. your therapist.  We also have an administrator, Cheryl Ailit, who has access to the information you provide on our Terms and Conditions and any health insurance information, and will store your data securely in order to invoice for your sessions.  

How and why we use your information (the purpose of the personal data processing)

We use information held about you in the following ways:

  • Information you give to us.
    We will use this information:
    • to provide you with psychological therapy or assist in your treatment. We will only contact you by electronic means (e-mail or SMS) with information about the Site if you have consented to this.
    • to notify you about changes to appointments etc
  • Information we receive from other sources.
    We will combine this information with information you give to us and information we collect about you. We will use this information and the combined information for the purposes set out above

We will process your “sensitive personal data” (that is, information you supply about your health within therapy sessions) to assist your treatment only. For example, case notes will be collected and stored for 7 years. This information can be accessed by you at any point.

Automatic decision taking and profiling

We do not undertake automatic decision taking or profiling.

What personal data we obtain (“categories of personal data”)

We will collect and process the following data about you:

  • Information you give us.
    This is information about you that you give us by filling in forms or by corresponding with us by phone, e-mail or within therapy. The information you give us may include your name, address, e-mail address and phone number and GP.
  • Information we receive from other sources.
    This is information we receive about you from others such as GP’s, Insurance providers, Solicitors. We may be working closely with third parties (including, GP’s solicitors and insurers) and may need to share personal and sensitive information with them if appropriate. Your therapist will discuss this with you.

Disclosure of your information

Your Therapist will disclose information to other health professionals or the Police if we feel you are in danger or someone else is in danger. This is our duty of care to you.

Retention periods

We will keep information about you for 7 years, after which it will be destroyed.  For minors (under 18) at the start of therapy, their data will be kept until they are aged 25.

Security, where we store your personal data

All information you provide to us is stored on our secure servers. Notes will be locked away after your session and digital information will require two factor authentication to access. When we need to transmit information electronically (via an email) we will attempt to anonymise it, encrypt it or password protect it.

Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.

Your rights

You can access information we hold about you, and control aspects of how your information is used.

Your right to access information we hold about you

The Act gives you the right to access information held about you.

Your right of access can be exercised in accordance with the Act.

Your right to control marketing and other communications

We will not contact you by telephone, email or text other than to arrange appointments or to reply to brief emails between sessions.

Changes to our privacy policy

Any changes we make to our privacy policy in the future will be posted on this page and, where appropriate, notified to you by e-mail. Please check back frequently to see any updates or changes to our privacy policy.

Contact us, and if you have concerns about how your information is used.

Questions, comments and requests regarding this privacy policy are welcomed and should be addressed to info@airevalleypsych.co.uk.

We would encourage you to contact us in the first instance, but if you are unhappy about how we use your information, you can also contact the Information Commissioner – see www.ico.organd your